You can feel the buzz surrounding the forthcoming iPhone. There is a feeling generating pace that the iPhone could become a cult gadget of almost iconic status. Apple’s marketing strategy is very clever, the general public (including us at iphoneorbit.com) are creating a massive advertising campaign on behalf of Apple for zero cost! The reason for this? Remember the cult status genereated by Nintendo’s Wii console in 2006? The forthcoming release of the iPhone is reminiscent of the Wii. Gadget’s - especially electronic gadgets such as mp3 players, cell phones, games consoles and so on are becoming vital ‘must have’ consumables in a competetive technological society. The thought of maybe not being able to get our hands on such devices when we want to…this causes the consumer snowball effect. Shortages cause people to talk, the busy hive of activity on internet forums, gadget websites, newspaper articles and so on suggest the item is so desirable, everyone wants one.

Causing short term panic amongst potential buyers somewhat ensures longevity for sales figures. Once the shortages are no longer an issue, the ad campaign train has generated such speed as to consumers already being sold on the iPhone. Everyone will know someone who has one, this will keep interest optimum and the product itself will be pulling out all the stops. Future releases, improvements and alternatives..such as iPhone nano perhaps will obtain the iPhone’s sustainability. Not forgetting all the addon devices that are sure to circulate ebay and thousands of electrical stores worldwide. If our learnings from the iPod are anything to go by, the iPhone (and spinoffs) will be around in a hugely successful capacity for many years to come.

Simon Gittins, website designer, electronic and gadget enthusiast. Based in Newcastle upon Tyne England. Author of iphoneorbit.com

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